Our New Book is Out, and It’s Terrible – Conviction Fitness

Our New Book is Out, and It’s Terrible

Our latest book – “Run, Lift, Carry, Climb” – has been out for about two months now and sales have been pretty good. It actually became a #1 Bestseller in two different categories on Amazon.ca back in March.

The thing is, though, like our first book “Predator“, “Run, Lift, Carry, Climb” is a terrible book.

I know this, because I wrote it.

It’s not that the workouts in these book are bad or that the nutrition advice in “Predator” doesn’t work. Quite the opposite.

These are the exact workouts that helped over 70% of our Spartan SGX athletes qualify for the Obstacle Course Racing World Championships last year. The exercise and nutrition advice in these books absolutely works.

I say these books are terrible because as far as books go, they are.

They’re short and contain no story or narrative. I’m sure they’re filled with grammatical and formatting errors that I didn’t catch. They probably read more like poorly written brochures than books. And I’m ok with that.

I don’t mind if someone critiques my writing style. I can handle someone saying my book “sucks”…. heck, I agree with them. I know I’m not a good author. But I’d like to be a good one in the future.

And so I could sit back and lie to myself saying I don’t have time to write a book. I can make excuses and say, “I don’t know where to start”. I could come up with a list of a hundred different reasons why I shouldn’t write a book or tell myself I’ll do it “one day”.

Instead, I decided to just get started and learn along the way.

Sure, there have been some hiccups along the way, but I want to be a good author so I need to start writing and publishing. This is a much better approach than waiting until I’ve read every article, watched every video, and listened to every podcast about writing books.

The only way to get good at something is to start doing it.

And wouldn’t you know it – after I started actually writing, good things started to happen.

Both books have become #1 Bestsellers and I’ve touched the lives of people literally all over the world. I’ve sold books in more countries than I’ve ever been to and have received some pretty great feedback and reviews. So I’m going to keep writing books and keep getting better in the process.

I’m nowhere near where I’d like to be as an author, but the only way to get there is to keep putting time in.

Cool story, Riley, but how does it help me?

Here’s what I hope you take from this.

If you want something, or to change your life in some way, you need to just get started. Don’t worry about how good or bad you are at something because you’ll get better. You don’t need to be good to start.

Dedicate yourself to the process. Find a coach, mentor, or teacher that can help you. Give yourself permission to fail along the way and understand that it’s part of the process.

I think you’ll find that by just getting started, good things will happen.

As Paulo Coelho wrote in his classic “The Alchemist“, “When you want something, all the universe conspires in helping you to achieve it.”

Maybe you want to learn a new language or become a better public speaker. Maybe you want to get in better shape or run a Spartan Race.

Whatever it is you hope yo accomplish, you just need to get started.